Brand: Band of Boys
Collection Name: Spot Me
Launch Date: 13 February 2017
Age Range: 2-10 years
ABOUT THE BRAND
Band of Boys was established in 2013 to bring something cool for boys to wear. Band of Boys designs their gear to complement boys’ sense of freedom – their clothes are made to move in (we all know boys rarely sit still). The threads can withstand climbing, running and doing the unexpected.
“Band of Boys is all about the boys because boys are rad. They are curious and funny and are never afraid to be loud and crazy. They have ceaseless energy, buckets of courage and boundless imagination. They live in the moment, are free-spirited and totally awesome and inspirational,” says Susan Vaz, chief designer and owner of Band of Boys.
ABOUT THE COLLECTION
The Autumn/Winter 2017 collection has taken its inspiration for the colour palette of a typical winter’s day, when it is colder than cool, the sky is grey and the trees are a moody green from the fog and shadows, injected with playful and fun prints from the talented New Zealand illustrator Nadia Flower. The collection is all about cool sophistication.
The range includes both lightweight and cosy jumpers, knit cardigans, shortsleeve and longsleeve tees, trackies, the comfiest skinny jeans you will ever find, slouch pants, cool caps and slouch beanies – all made from high quality cotton fabrics.
ABOUT THE DESIGNER/OWNER SUSAN VAZ
Susan Vaz started Band of Boys (formerly Harlow Kids) as she felt there was an opportunity to do something cool for boys due to a void in the market.
“It felt natural to me to be designing stuff for boys as after growing up with two brothers and now with two young sons I know a thing or two about boys! I love what I do, and a huge reward for me is being able to work with my boys and include them in the process along the way: from getting their thoughts on designs and colourways, to product testing to modelling the ranges. I am super excited about the future and seeing lots more of my ideas come to life.”
Before starting Band of Boys, Susan Vaz had built up a solid marketing career marketing luxury brands, including a role as Promotions Manager of Clinique NZ.