Essential Baby & Toddler Show: Chi Khi

With hundreds of local and international brands, advice from the experts and fantastic entertainment in a stylish, boutique setting, the Essential Baby & Toddler Show is the essential event for your pregnancy, baby and toddler.

In lead up to the show (kicking off in Brisbane on March 4-6) we chat with the gorgeous (and extremely talented) Natalie Bassingthwaighte on her must have children’s clothing label, Chi Khi .


Tell us what inspired you to start a kids fashion label?
Without a doubt my children were my inspiration, but also my desire to see what I was capable of if I set my mind to it.

Tell us why you do what you do. Where do you get your inspiration from?
Many people think I am the designer, but in actual fact I am the founder and creative director. I decided on the whole
concept for the brand and decide which direction to take. I also oversee all of the designs. I feel like I really came into my own over the past couple of years with fashion. I finally realised it was ok to dress the way you feel reflects your
personality. For me, it was very much monochromatic and quite masculine, hence the unisex designs of Chi Khi and the overall colour palette.
Do you have any favourite pieces?
I love the detail in every piece. It is above and beyond. I do really love our knits this season. They are exceptional! I wish we made them in grown up sizes!
What is a typical day like for you?
There is no such thing. The only constant is that my daughter has now started primary school. Other than that, one day I could be in the studio, the next at a photo shoot, filming, or working in the office on Chi Khi. There is never a dull moment!
Where do you see your business going? What are your biggest hopes and dreams?
I have always seen the brand Chi Khi going global. We were so lucky in the first six months to have the likes of celebrity stylist Rachel Zoe put her son in head to toe Chi Khi which was a real buzz, and then Fergie from the Black Eyed Peas has been spotted with her son Axl countless times wearing his Chi Khi cap. The sky is the limit!
What are you looking forward to at The Essential Baby & Toddler Show’s first Brisbane event?
Being able to showcase Chi Khi for the very first time to QLD! I always love meeting new Chi Khi lovers face-to-face.

Quick Bites

What is your fav kids room inclusion?
Books… to me you can never have too many. They create such a great focal point in the room and of course they
encourage kids to read.

What is your fav trend at the moment?
For me it’s all about relaxed comfort. We launched a lounge range which was all about going from day into night, sleep to play… In other words comfy and cool enough to wear in sleep, but cool enough to leave the house in. If only this was acceptable as an adult!

What are the keys to good design?
Well thought out considered design. To me I love simplicity and clean lines, comfortable and practical.

What makes you really happy?
My family. Anytime, anywhere.

Why should people come along to Essential Baby & Toddler Show?
It really is the one stop shop for all things baby. Everything you need for welcoming your new baby and so much more for the littlies! We will join over 100 other incredible brands and parenting experts in Brisbane, as well as entertainers like Peppa Pig and Animal’s Rock!


If you register online for your free ticket before 5pm March 3, it’s free to attend!

Visit to find out more.