we are all

New Kids Fashion Label: We Are All

In Fashion, Features, Reviews, Stories, Style by Jessica Jane Sammut

You could say we are a teeny bit excited.

Gorgeous NEW clothing and lifestyle brand, We Are All, have finally announced their launch in Australia. Whoop! Having been preparing behind the scenes for months, with those in the industry hotly anticipating their SS16 collection, we, for one, cannot wait to get out our little hands on it.

For boys and girls aged 2 to 12 years old, the collection offers a selection of the finest threads for little people: think sneakers, sandals and lifestyle pieces that will make your small human glow. Stylish, chic and smart, the label is already becoming a hit on the celebrity mama market, with star tots being snapped out and about in key pieces.

As for the founders, sassy mamas Rebecca Amos and Chantel Phillips-Hill certainly have a bit of experience behind them, having collectively worked on some of the greatest Australian and international lifestyle brands out there. Prior to creating We Are All, Rebecca was the Marketing and Communications Manager for Gucci & Bottega Veneta Australia & NZ, while Chantel was Head Buyer for Adairs and Adairs Kids, having started her career as a buyer for MYER. Plus, they know a little bit about kids with five children between them.

With the intention to grow the label, expanding into infantwear, followed by homewares, and then womenswear and menswear respectively, these smart women certainly aren’t messin’.

“The collection has been inspired by our 15 years of global travel for fashion and design,” says Rebecca. “In fact, Chantel and I hatched the idea of We Are All during an annual trip to Maison & Objets in Paris, so whilst we are from Melbourne, our label was essentially born in France.”

Bring it.

Order online now at We Are All. Global shipping available.