Nursing a newborn child is not generally considered the most stylish time in a woman’s life. But this is set to change with the launch of Stylefeed, a new breastfeeding label for stylish mothers.
ABOUT THE BRAND
Stylefeed creates stylish breastfeeding clothing for the modern mama. Designed and founded by Brisbane mother of two Claire Milligan, the label was inspired by Claire’s own experience as a new mother and the difficulty she faced finding a clothing label that offered style and functionality.
“The idea came to me when I was breastfeeding my first son four years ago. I was in love with my new baby but also sleep deprived, overwhelmed and constantly breastfeeding! After nine months of pregnancy, I wanted to wear something that made me feel like me again while still allowing me to breastfeed,” she explained.
Faced with limited options and hearing the same frustrations from friends, Claire became passionate about the idea of creating a line of fashionable breastfeeding clothes.
“Stylefeed is for women like me who want to celebrate their new identity as a mother without sacrificing their sense of style,” she says.
ABOUT THE COLLECTION
The Stylefeed collection is centred around simple design principles with styles cut in relaxed silhouettes to ensure comfort and wearability and provide easy access to breastfeed. The pieces draw on the latest fashion trends to create contemporary designs with a classic touch for the modern mama with a discerning sense of style.
Designed for breastfeeding and not pregnancy, a signature feature of every Stylefeed garment is the easy access zip front design with an inner modesty layer for discreet feeding.
“I am passionate about enabling mothers to feed openly in public without feeling the need to cover-up or be out of sight. Stylefeed offers a discreet option enabling mamas to feed their babies whenever and wherever they need to,” said Claire.
ABOUT THE FOUNDER
As a mother of two energetic boys, Claire understands a mother’s eternal struggle to find work life balance.
“I think balance is an elusive goal that just makes women feel like they are not succeeding. Whenever someone asks me how I am, I immediately want to say, ‘I’m tired!’ but I wouldn’t have it any other way. I love being a mum and am passionate about creating a positive brand for mothers that not only helps make them look and feel good, but also makes caring for their babies that little bit easier,” she said.
“It’s about finding some ‘me-time’ in amongst the chaos. For me, I love the beach, yoga, drinks with friends, and having a hot cup of tea, alone!”
WHAT’S NEXT FOR STYLEFEED?
Stylefeed has just released their latest design, the WINIFRED dress, a classic everyday essential in black and denim that is perfect for layering in the cooler autumn months. And there’s more exciting pieces on the horizon.
“I have so many ideas and plans for Stylefeed! We will continue to design pieces each season that inspire and excite our Stylefeed customers making Stylefeed the ultimate go-to label for stylish mamas,” shared Claire.
Picture credit: Reichlyn Aguilar