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Why we buy: the science behind impulse purchasing

In Fashion, Fashion + Beauty, Features, Stories by Nicole Fuge17/08/2018

By Amanda Stevens, consumer trends and customer experience expert We’ve all done it – the full-body swerve into a store you had no intention of visiting … until you caught sight of that must-have (completely impractical) pair of boots in the window. You’d be hard-pressed to find anyone without a section …

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