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Mama loves: The most amazing nursing leggings

Hey, new mamas, we have a little secret we want to let you in on. Say hello to BLANQI’s Postpartum + Nursing range. They’ve created the first-ever nursing leggings made for bodies that motherhood made. We are a little bit obsessed. These leggings will be your after-baby saviour. The super-supportive …

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Download the Cool Mama’s Gift Guide mini-mag for free

Yayyyyy, our amazeballs Cool Mama’s Gift Guide is here and it is packed FULL of all that is hot and happening for you, your BFF, your bebe or your kiddo this holiday season.  For mamas, the guide includes ideas spanning everything from gorgeous natural skin care products through to delicate …

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Find out why this pram has mamas saying… YES! 

When it comes to buying prams, there’s a lot to consider. Including what will you do as your little one grows and your family expands – Buy more than one pram? Buy a pram that comes with adjustments (like switches from basinet to seat)? Replace a single pram with a …

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7 expert wardrobe organising secrets you’ll want to steal

When it comes to amazing wardrobes, you’d be forgiven for thinking these are a fantasy – much like Carrie’s to-die-for closet from the Sex and the City movie. Think again. With a little styling and time putting a good organising system in place, you too can have a wardrobe that …

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6 gorgeous mama-approved gift ideas for little ones

Ho, ho, ho! Yep, it’s beginning to feel a lot like Christmas is just around the corner. Before you freak out and scratch your head trying to find gorgeous gifts for all of the little ones in your life, take a breath. We’ve done the hard work for you. When it …

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10 of the best-dressed mamas at Melbourne Cup Carnival

Well that’s a wrap on “the race that stops the nation” for another year. And mamas, were there some mighty fine race looks trackside this week at all the important race meetings that make up Melbourne Cup Carnival, which runs from November 3 to 10. From the monochrome beauties at …

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Spring style: 10 mamas to inspire your new-season wardrobe

Spring has finally sprung (insert HAPPY dance here) and we’re already daydreaming about what floaty, flowery and relaxed threads we are going to be wearing when we head beachside. To get you in the mood for days by the ocean and nights spent dining outdoors, we’ve turned to some of …

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Why we buy: the science behind impulse purchasing

By Amanda Stevens, consumer trends and customer experience expert We’ve all done it – the full-body swerve into a store you had no intention of visiting … until you caught sight of that must-have (completely impractical) pair of boots in the window. You’d be hard-pressed to find anyone without a section …