It’s the breast pump that’s got mamas talking. So is the new Magic InBra™ by Medela worth the hype? We spill the milk beans.
Let’s get real for a minute.
Pumping milk can be hard. Like, really hard.
The bulky, noisy machines that can make you feel less-than. The sitting for hours. The disappointment at the thimble of milk you collect. The pain. The being-chained-to-a-wall-socket because your ‘cordless’ pump doesn’t have enough suction unless it’s plugged in (despite its claims). The time that it takes when you’ve got a million things to do. And all this while you’re juggling your baby, your work and your ever-growing to-do list.
It’s a lot.
It’s little wonder that many of give pumping a go, and then give up.
But help has arrived. Like actual help.
Medela has just dropped a next-gen wearable breast pump that changes the game for breast pumps. Forever. Magic InBra™ (simply known as the Magic in our office because it literally does everything that other pumps try to do and fail) not only works, but delivers hospital-grade performance in a silent, slim, ultra-lightweight, ultra-modern, ultra comfy design.
Yes ladies, we’ll say it again. Hospital-grade performance. Even though it’s a cordless wearable. You just slip the pump in your bra and carry on with your day.
No sitting for hours. No fiddling. No frustration. No feeling like a failure when you only collect enough milk for a gnat. None of this happens with Magic InBra™. It’s like the angels have been listening.
Here’s why it’s the only pump we’ll be using:
7 reasons we love Magic InBra™
1. Finally, a pump that doesn’t slow you down
If Beyonce was a breast pump, she would be Magic InBra™. Why? Because this lil’ pump’s got boss energy. We’ve tried so many breast pumps over the years, but nothing comes even remotely close to the Magic. Equipped with the latest technology that mimics a baby’s natural sucking rhythm in a way unlike any other pump we’ve seen, Magic InBra™ is seriously effective in getting the most milk it can from each squeeze with ease, delivering as we’ve mentioned (but it deserves to be said again), hospital-grade performance. It even stimulates your nips first just like a baby would, before moving to the expression mode to capture your milk let-down.
2. No-one will know you’re pumping
Much like magic, Magic InBra™ can literally do a disappearing act. Super quiet (we’re talking whisper-silent), small, ultra-light at only 200g (the weight of a cup of rice), cordless with a long charge-life, leakproof and totally wearable, you can be downloading the elixir of life whilst holding a conference call or smashing out your to-do list. And no-one will know. It’s that easy. Work? Grocery run? Kindy pickup? Teams call? It will be your little secret.
3. It feels like baby, not a machine
No tugging, no tearing, just milky flow. Pumping has a reputation for being notoriously difficult for good reason, which is why so many of us struggle and often give up after weeks of frustration. Not with Magic InBra™, which feels as close to breastfeeding as you can get in a pump. Medela’s FluidFeel™ technology even keeps warm milk circulating around your chest-cherries while pumping, making the whole experience feel so much more natural.
FINALLY, A PUMP WHERE LIFE DOESN’T HAVE TO STOP WHEN YOUR MILKY SUPPLY STARTS. THAT ALONE MAKES US CRY WITH HAPPINESS.
4. More comfort, less pain
Pumps are only as good as their breast shield size (the funnel-shaped part of the pump that fits over your nipple), yet finding a pump with the right breast shield size for you is often akin to trying on jeans after birth – frustrating and painful. Magic InBra™ however has a breast shield based on actual scans of real boobs which literally moulds to your shape. And there are two different sizes straight out of the box. The pump feels like it was made for your body – because it was.
5. Night mode for the win
No more guessing. No more fumbling with nipples at 3am. No more mess. With its built-in light and clear viewing panel, it’s easy to align your nipples and check milk flow even in the dark. For the mamas who haven’t yet attempted pumping in low light, you wouldn’t believe how much difference this makes.
6. It gives you total control
For the control-loving mamas (yep, that’s us), Magic InBra™ has an app that is next level, going beyond any other app offering we’ve seen. From suction to session tracking, with a comprehensive 360-degree level of support, the app helps you not only control and track your pumping, customise your comfort level and log your milk volume, but also track your breastfeeding, your milk storage, your pregnancy and your baby, including your boo’s sleep schedules, bottle feeds, weight and nappies. There’s even a hands-free voice control option (super helpful when changing a dirty nappy) and a comprehensive expert-led knowledge centre. It’s legit like having a lactation consultant in your pocket.
7. You still feel like you
Unlike most pumps, Magic InBra™ makes you feel in charge and free. No cords, no stress, no having to sit still, no clunkiness, no noisy motor, no dangling tubes – just the freedom to do you. It’s modern motherhood in a pump, yo.
What makes Magic InBra™ different from other pumps?
| Standard Pump | Magic InBra™ |
| Poor milk output | Powerful, with every pump extracting the maximum amount of milk |
| Bulky + heavy | Extremely light + wearable |
| Loud + obvious | Whisper quiet + discreet – you can literally wear it anywhere and no-one will know |
| Painful | Gentle + super comfy, no pain at all |
| Slow | Super fast |
| Doesn’t fit properly | Designed for real women based on real boobs with two sizes of breast shield |
| Difficult to clean | Easy to clean + dishwasher-safe |
| Lack of control/tracking | Full control + app including customisable settings + extensive tracking |
| Cheap | Has a higher price point because no other pump can do what it does + it’s made to last for years |
Why mamas are calling it magic
Because it is.
It’s clear that Medela has spent a considerable amount of time designing Magic InBra™ with the real, busy, modern boss-babe in mind, and we are so here for it.
No longer does life have to stop when your milky supply starts, and that alone makes us cry with happiness.
Skip the pumping stress and buy right (and only once) with this beauty. You won’t regret it.
Ready to try the pump that’s rewriting the rules?
Check out the Medela Magic InBra™ here.
