By Nicole Fuge, MD® Managing Editor
I don’t know about you, but playtime with my little one can sometimes be a little like Groundhog Day (feels like six hours and turns out it’s only been 20 mins, WTF?) So when I find a rad toy that my babe totally vibes and that I love too, that’s music to my ears.
And it turns out I’m not the only one. Mums have been obsessing over the ah-mazing Baby Noise musical instruments, because A) they keep our bambinos entertained (anything to give us five mins of peace!) and B) they look beautiful, so are totes Insta-worthy! Yasss!
So given the fandom going on here in Australia over the last three years, Eve Hart had BIG plans for 2020. It was the year she was going to take her increds #bossmama business, Baby Noise, overseas and crack the American market. Then COVID-19 happened… She could have hit PAUSE and slipped into #isolife, becoming a snack bitch and watching eps of Bluey all day long with her three bebes, four-year-old Cooper, three-year-old Tyler and 11-month-old Weston; but instead, Eve has been slaying in Zoom meetings, including talks with some cool AF children’s stores in the US! Whoop, you got this babe!
And that’s just how this fierce mama rolls.
You see, the idea for Baby Noise came to Eve when she was pregnant with her daughter Tyler, and her son Cooper was just four months old. “I was bored out of my brain – Cooper loved sleep and he was asleep more than he was awake, so I needed something to do,” she says. “After I saw my baby’s face light up with joy in his gymbaroo class, when the musical toys came out, I wanted to buy him some of his own to have at home, but all I could find were plastic instruments in bright colours.”
So during a three-week Christmas vacay to visit the fam in New Zealand, Eve set the wheels in motion with research, drawing prototypes and letting the creative juices flow. By February 2017, her first samples arrived, and a month later, Baby Noise launched, selling gorge wooden percussion toys made from the highest quality materials, like oak and beech, in sweet pastel colours.
Now business is B-O-O-M-I-N-G and Eve is looking to move Baby Noise into its own warehouse space later this year. Until now, it’s been run from their family home in Perth and it’s taking over her abode (which is starting to make this mama cray).
“Running a business from home has been the hardest thing for me, especially having three babies in tow, wearing multiple hats – the mum hat, the boss hat, the housewife hat, and that’s only a few of them! It’s hard, and some days are exhausting, but it’s so rewarding being able to earn a full time salary and be home with my babies.”
She sure is one badass role model to her three minis. You go girl!