Mama Loves: Stylish maternity and nursing lingerie that breaks all the rules #projectme

When it comes to #mumlife, we are BIG fans of breaking the rules. Dancing to the beat of your own drum? We’re there. Walking outside the lines? Yo, we’re doing it in sneakers covered in baby spew.

We are big supporters of mamas, women and brands who do things differently, boldly and unapologetically. Yep, we are fans of the DISRUPTORS!

So, when we recently discovered projectme high-fashion maternity and nursing lingerie from the creators of Hotmilk Lingerie, we felt a bubble of love and excitement arise from the pit of our stomachs. ALL HAIL the label that has put gorgeous mama undies on the MAP at last!

Inspired by strong, game-changing mamas who define their own journey and make the most of every minute, this is a lingerie collection for nursing mamas that breaks all the rules, and FINALLY represents the modern sassy mamas that we are.

The power of the female body is pretty badass and growing a tiny human and giving birth is obvs the female body at its most powerful. So, we LOVE that projectme is celebrating the mama body – allowing us to flaunt our curves in practical, yet sexy, undies.

There are a whole range of styles for every mama – from pretty to classic to high-fashion. It’s nursing wear that can be taken from coffee date, to baby yoga, to shopping in the city, to a long-awaited evening out.

“projectme breaks the norm and stands out unapologetically with its influential style, high-fashion aesthetics and directional fit designed to be seen!” says Michelle Radley of projectme.

“It allows mothers to be themselves and pave their own way through their journey of motherhood.”

Featuring bold designs with unique design, lace detailing and rose gold nursing clips that are made to be noticed and worn with pride, the introductory collection “Shine A Light” is super gorge and super HOT!